Eric Arnould Linda Price <br/><br/>
Consumers 

 - 1st 
 -  Mcgraw Hill  New York  2002 
 - 750 p  HB 
<br/><br/><br/>En 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8'342  / ARN