William F. Arens, <br/><br/>
Contemporary Advertising 

 - 9th 
 - New york:  Mcgraw Hill Irwin.,  2004 
 - 713p  HB 
<br/><br/><br/>En 
<br/><br/><label>Subjects--Personal Names: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  /  ARE